For a long time, I used to throw my ideas around with friends. An idea about design. A thought about tourism. Something around sustainability. An observation about a community or a place. Sometimes it was not even a proper idea. Just something I happened to notice and wanted to talk about. We would discuss it, question it, disagree, add something to it and sometimes completely change the original thought. Looking back, I realise that those conversations were an important part of my creative process. Today, I do much the same thing — but with a much larger circle. I share my ideas in public. Not because I think every idea is perfect or ready to become a project. In fact, many of the ideas I share are still half-formed. And that is exactly why I share them. An idea becomes clearer when you put it out there An idea can feel very clear when it is sitting inside your head. But try explaining it to someone else and suddenly you start noticing the gaps. Writing it down does the same thing. An...
ideaFactory
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