ideaFactory

The brief was to craft a brand identity for a counseling firm named 'happiccino.' During our discussions, it became clear that the counseling process aimed to make clients feel relaxed, refreshed, and recharged, much like savoring a cup of cappuccino after a session.   Opting for a café-inspired approach, we embarked on the project. We crystallized the tagline as "Blending Support, Stirring Resilience" and delved into creating branding creatives. Upon presenting them to the client, we received approval and swiftly commenced the campaign, unveiling teaser creatives. SATVA Design  - Our ideas elevate brand communication As a reader, what elements of the branding journey for Happiccino Counseling Firm stood out to you the most, and how do you think these elements contribute to the firm’s distinctive identity?

The utilization of recycled materials in art, exemplified by creations such as BORDALO II's Lynx Cat made from plastic waste, underscores the transformative potential inherent in repurposing discarded items. This innovative approach not only fosters environmental sustainability but also acts as a poignant catalyst for reflection on the imperative principles of reduce, reuse, and recycle. Beyond mere aesthetic enhancement, these street art installations elevate public spaces, sparking vital discussions about the repercussions of unchecked human consumption and the pressing need for conscientious environmental practices. Through this intersection of creativity and eco-consciousness, artists contribute to a visual dialogue that resonates with audiences, promoting a collective commitment to a more sustainable and mindful future.  Question for readers : How can we draw inspiration from these artistic endeavors to actively contribute to a sustainable and mindful future?