From Concept to Campaign: The Happiccino Counseling Branding Story

The brief was to craft a brand identity for a counseling firm named 'happiccino.' During our discussions, it became clear that the counseling process aimed to make clients feel relaxed, refreshed, and recharged, much like savoring a cup of cappuccino after a session.

Opting for a café-inspired approach, we embarked on the project. We crystallized the tagline as "Blending Support, Stirring Resilience" and delved into creating branding creatives. Upon presenting them to the client, we received approval and swiftly commenced the campaign, unveiling teaser creatives.

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As a reader, what elements of the branding journey for Happiccino Counseling Firm stood out to you the most, and how do you think these elements contribute to the firm’s distinctive identity?

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Case Study: Perumkulam - Kerala's First Book Village

Introduction Perumkulam, a serene village in Kerala, has earned the unique distinction of being the state’s first book village. Recognized for its deep-rooted literary culture, Perumkulam (also known as Pusthakagramam) stands as a testament to the power of books and the transformative potential of literature in community development. M. T. Vasudevan Nair, a legendary Malayalam writer, acknowledged this remarkable transformation, further cementing its place in Kerala’s cultural landscape. Perumkulam was officially declared as Kerala’s first book village by Kerala Chief Minister Pinarayi Vijayan in 2021. Background Situated 5 km from Kottarakkara, Perumkulam is located along the historic Veluthampi Dalawa Road. It was once a typical Kerala village, thriving on agriculture and traditional livelihoods. However, a collective vision to integrate books into everyday life has redefined its identity. The idea was simple yet powerful: make books accessible to all, instilling a culture of r...

Pusthakappura: The Ideation Journey of India’s Largest Book Sculpture

A Tribute to Books, Knowledge, and Perumkulam’s Identity One evening, Team Bappuji called me for a discussion about planning a year-long program following the announcement of Perumkulam as Pusthakagramam . The idea was to organize one event or program each month, leading up to a significant milestone in the 12th month—an installation that would symbolize the identity of Pusthakagramam . As we brainstormed, I instinctively reached for books from the library and began stacking them, shaping a basic structure right in the middle of our discussion. It was an unplanned moment, but the symbolism was undeniable—books, knowledge, and a shelter of wisdom. The team immediately resonated with the concept, and we decided to move forward with it. That night, I returned home and used books from my father’s collection—Dr. K Ravi Varma, an avid reader—to refine the first look of what would eventually become Pusthakappura . It was a deeply personal process, and in many ways, it felt like I was ca...

Gramo Zapiens | Branding | Satva Design

Gramo Zapiens is an innovative YouTube channel combining Malayalam and English in its identity. “Gramo” (from the Malayalam word “ഗ്രാമം” meaning village) reflects the channel’s strong connection to rural life, while “Zapiens” (derived from the English “sapiens”) signifies wisdom and knowledge. The channel serves as a platform for ordinary people from rural backgrounds to share unique travel experiences, forgotten traditions, and valuable knowledge rooted in village life. With its dynamic logo designed by Prakash Varma, Gramo Zapiens captures the essence of blending tradition with modernity. Key Themes: 1. Travel: Exploring hidden rural destinations, untouched by mainstream tourism, offering immersive cultural and local experiences. 2. Unique Knowledge: Highlighting lesser-known facts, skills, and wisdom passed down through generations in rural communities. 3. Forgotten Traditions: Reviving customs, crafts, and practices that are at risk of fading away, showcasing their historical and ...

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