From Concept to Campaign: The Happiccino Counseling Branding Story

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The brief was to craft a brand identity for a counseling firm named 'happiccino.' During our discussions, it became clear that the counseling process aimed to make clients feel relaxed, refreshed, and recharged, much like savoring a cup of cappuccino after a session. 


Opting for a café-inspired approach, we embarked on the project. We crystallized the tagline as "Blending Support, Stirring Resilience" and delved into creating branding creatives. Upon presenting them to the client, we received approval and swiftly commenced the campaign, unveiling teaser creatives.

SATVA Design - Our ideas elevate brand communication

As a reader, what elements of the branding journey for Happiccino Counseling Firm stood out to you the most, and how do you think these elements contribute to the firm’s distinctive identity?

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