Fluidity Redefined: Mayim Greens’ Branding Journey into the Future

Satva Designs' branding project for Mayim Greens is a visual symphony inspired by the rhythmic nature of water. Rooted in the Hebrew word "Mayim," meaning water, our brand's typefaces mimic the graceful flow of water, symbolizing adaptability and continuity. The typography, reminiscent of flowing currents, echoes the brand's commitment to fluidity and transformation.

The iconic water drop, crafted from the letter 'a,' embodies both a droplet and a leaf, symbolizing life and nature. The launch at a hydroponic farm in Karnataka underscores our dedication to sustainable practices.

Our branding extends beyond the present, strategically designed for a future that encompasses oils, Aqua, and more. This dynamic identity serves as a canvas for Mayim Greens' evolving ventures. As the brand ventures into oils, it seamlessly adapts, ensuring a consistent and versatile presence across diverse industries.

Mayim Greens: where innovation meets the ever-flowing stream of possibilities.

SATVA Design - Our ideas elevate brand communication

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From Concept to Community: Cultural Milestones in Perumkulam’s Evolution

Presenting some of the projects I’ve ideated and executed in my native village, Perumkulam (Pusthakagramam), Kerala’s first and India’s second book village. These initiatives reflect a deep connection to my roots, blending creativity with a vision to uplift the cultural identity of the community. A creator’s life attains true significance when their work contributes to the greater good of their homeland. The journey becomes even more fulfilling when they get the opportunity to accelerate their community’s cultural legacy. 1. Radio Park Kiosk - The concept of reviving the radio broadcasts that once echoed through the Perumkulam Radio Junction was presented to the Bappuji Memorial Library. With their support in funding and logistics, a miniature version of the old, forgotten radio pavilion was created, restoring the lost voices and precious memories of the village. #radio #park #kiosk #radiojunction 2. Pusthakappura – A symbol of pride for Pusthakagramam, Pusthakappura arose from a sugge...

Case Study: Perumkulam - Kerala's First Book Village

Introduction Perumkulam, a serene village in Kerala, has earned the unique distinction of being the state’s first book village. Recognized for its deep-rooted literary culture, Perumkulam (also known as Pusthakagramam) stands as a testament to the power of books and the transformative potential of literature in community development. M. T. Vasudevan Nair, a legendary Malayalam writer, acknowledged this remarkable transformation, further cementing its place in Kerala’s cultural landscape. Perumkulam was officially declared as Kerala’s first book village by Kerala Chief Minister Pinarayi Vijayan in 2021. Background Situated 5 km from Kottarakkara, Perumkulam is located along the historic Veluthampi Dalawa Road. It was once a typical Kerala village, thriving on agriculture and traditional livelihoods. However, a collective vision to integrate books into everyday life has redefined its identity. The idea was simple yet powerful: make books accessible to all, instilling a culture of r...

Pusthakappura: The Ideation Journey of India’s Largest Book Sculpture

A Tribute to Books, Knowledge, and Perumkulam’s Identity One evening, Team Bappuji called me for a discussion about planning a year-long program following the announcement of Perumkulam as Pusthakagramam . The idea was to organize one event or program each month, leading up to a significant milestone in the 12th month—an installation that would symbolize the identity of Pusthakagramam . As we brainstormed, I instinctively reached for books from the library and began stacking them, shaping a basic structure right in the middle of our discussion. It was an unplanned moment, but the symbolism was undeniable—books, knowledge, and a shelter of wisdom. The team immediately resonated with the concept, and we decided to move forward with it. That night, I returned home and used books from my father’s collection—Dr. K Ravi Varma, an avid reader—to refine the first look of what would eventually become Pusthakappura . It was a deeply personal process, and in many ways, it felt like I was ca...

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